U.S.A. 7-INCH 331/3 RPM SINGLES

These are amongst the most difficult of Guy's records to research, as this type of disc is so rarely seen, and they do not seem to have been documented anywhere. They were Columbia's answer to the 7-inch 45rpm singles issued by their biggest rival, RCA-Victor, in what became known as 'The Battle of the Speeds'. In view of the interest shown in these discs over the years, it seems worth while documenting their history at some length. The timetable of 'The Battle of the Speeds' was as follows: July 1948 Columbia introduce 331/3rpm LP albums, intended eventually to replace the bulky and fragile 78rpm albums, usually containing between three and six 78s. January 1949 RCA-Victor's response is to ignore the LP (although Columbia had made their technology available to all companies) and re-package their 78rpm albums as boxes of 7-inch 45rpm singles, their selling point being their compactness as opposed to Columbia's 10- and 12-inch LPs. January 1949 Columbia retaliate immediately by issuing their own 7-inch discs but which play at 'their' speed of 331/3rpm, and issue all their popular 78s simultaneously in this format until January 1951. They are numbered in a series from 1-101 to 1-943. January 1950 RCA-Victor admit that the LP is outselling their boxes of 45s, and start to issue LPs, but retain the 7-inch 45rpm format for popular singles, at the same time launching a massive advertising campaign to popularise them. August 1950 Columbia concede that 45rpm singles are more popular than their 331/3rpm singles, and issue their first 45s. These are confined to best selling items until January 1951, and use the 331/3rpm catalogue number with a prefix 6- instead of 1-. December 1950 Columbia simplify their numbering system for singles, using the same number for all formats. 78s have no prefix, 45s have prefix 4- and 331/3s have prefix 3-. Existing 45s and 331/3s in the 6- and 1- series are renumbered accordingly. February 1951 Columbia start to issue all their popular 78s simultaneously on 45s, with only selected singles now appearing on 7-inch 331/3rpm. September 1952 The complete Columbia catalogue of this date does not list any 331/3rpm singles at all, so those issued at the start of 1952 had a very short life span indeed. August 1959 Columbia revive the 7-inch 331/3rpm format for their new Columbia Stereo Seven singles. Selected popular items are issued in this series until May 1960, after which they are issued only in boxed sets for DJ's as a breakdown of album tracks. These sets are numbered JS7.1 to JS7.85, the last being issued in February 1964. June 1960 Columbia re-introduce the mono 7-inch 331/3rpm single as an alternative to the 45, in an attempt to have a standard record speed of 331/3rpm following the deletion of the last 78s. These discs prove no more popular than they had ten years earlier, and are discontinued in 1963. John Gray and Clayton Pasternack, two U.S. collectors of 'Billboard' magazine, have very kindly checked out all of the original Columbia advertisements for Guy's records during the times that 331/3 singles were being issued, and we can now say with some certainty that this listing is complete: RELEASED LABEL/NUMBER TITLES BACKING

1950

15 MAY COLUMBIA 1-643 GIDDY-AP! PERCY FAITH WHERE IN THE WORLD PERCY FAITH 26 JUN COLUMBIA 1-689 ME AND MY IMAGINATION PERCY FAITH TO ME YOU'RE A SONG PERCY FAITH 28 AUG COLUMBIA 1-764 ANGELS CRY (WHEN SWEETHEARTS TELL A LIE) PERCY FAITH YOU'RE NOT IN MY ARMS TONIGHT PERCY FAITH 20 NOV COLUMBIA 1-905 MARRYING FOR LOVE * PERCY FAITH YOU'RE JUST IN LOVE * PERCY FAITH *(Both From 'Call Me Madam'.Both with ROSEMARY CLOONEY) 20 NOV COLUMBIA 1-907 THE PLACE WHERE I WORSHIP * PERCY FAITH THE HOUSE OF SINGING BAMBOO * PERCY FAITH (Film: 'Pagan Love Song') *(Both with ROSEMARY CLOONEY) 4 DEC COLUMBIA 1-918 MY HEART CRIES FOR YOU MITCH MILLER THE ROVING KIND MITCH MILLER 18 DEC COLUMBIA 3-38822 GIDDY-AP! PERCY FAITH WHERE IN THE WORLD PERCY FAITH 18 DEC COLUMBIA 3-38872 ME AND MY IMAGINATION PERCY FAITH TO ME YOU'RE A SONG PERCY FAITH 18 DEC COLUMBIA 3-38931 ANGELS CRY (WHEN SWEETHEARTS TELL A LIE) PERCY FAITH YOU'RE NOT IN MY ARMS TONIGHT PERCY FAITH 18 DEC COLUMBIA 3-39052 MARRYING FOR LOVE * PERCY FAITH YOU'RE JUST IN LOVE * PERCY FAITH *(Both From 'Call Me Madam'.Both with ROSEMARY CLOONEY) 18 DEC COLUMBIA 3-39054 THE PLACE WHERE I WORSHIP * PERCY FAITH THE HOUSE OF SINGING BAMBOO * PERCY FAITH (Film: 'Pagan Love Song') *(Both with ROSEMARY CLOONEY) 18 DEC COLUMBIA 3-39067 MY HEART CRIES FOR YOU MITCH MILLER THE ROVING KIND MITCH MILLER

1951

5 FEB COLUMBIA 3-39190 SPARROW IN THE TREETOP MITCH MILLER CHRISTOPHER COLUMBUS 21 MAY COLUMBIA 3-39415 MY TRULY, TRULY FAIR MITCH MILLER WHO KNOWS LOVE MITCH MILLER 3 AUG COLUMBIA 3-39512 BELLE, BELLE, MY LIBERTY BELLE MITCH MILLER SWEETHEART OF YESTERDAY MITCH MILLER

1952

24 MAR COLUMBIA 3-39663 PITTSBURGH, PENNSYLVANIA MITCH MILLER ** THE DOLL WITH THE SAWDUST HEART MITCH MILLER NO 331/3 SINGLES WERE ISSUED BETWEEN AUGUST 1952 and JULY 1959

1959

21 DEC COLUMBIA STEREO SEVEN S7-30476 (Picture Sleeve ?) (Stereo) ** HEARTACHES BY THE NUMBER (Alternative Take) JOE SHERMAN TWO JOE SHERMAN

1960

JUL COLUMBIA 3-41725 SILVER MOON UPON THE GOLDEN SANDS MONTY KELLY ** MY SHOES KEEP WALKING BACK TO YOU MONTY KELLY 31 OCT COLUMBIA 3-41853 (Picture Sleeve) SUNSHINE GUITAR MONTY KELLY RIDIN' AROUND IN THE RAIN MONTY KELLY

1961

JAN COLUMBIA 3-33005 'HALL OF FAME' SERIES SINGING THE BLUES RAY CONNIFF HEARTACHES BY THE NUMBER (Original Take) JOE SHERMAN 6 MAR COLUMBIA 3-41970 YOUR GOODNIGHT KISS INSTRUMENTAL ACC. FOLLOW ME INSTRUMENTAL ACC. 18 AUG COLUMBIA 3-42143 I'LL JUST PRETEND MORT GARSON DIVORCE MORT GARSON 24 OCT COLUMBIA 3-42231 (Picture Sleeve ?) SOFT RAIN MORT GARSON BIG, BIG CHANGE MORT GARSON ** These three singles were not issued simultaneously with the 78/45rpm issues. They were reissued on 331/3rpm after they entered the 'Billboard' charts. During the periods in which 331/3rpm singles were being issued (up to July 1952 and recommencing in August 1959) we know for certain that none of the following were issued on 331/3rpm simultaneously with the 78/45rpm releases. However, because of Columbia's practice of reissuing chart hits on 331/3rpm singles, there is a possibility that some of these were reissued in this format, as those marked ++ all entered various 'Billboard' charts : A BEGGAR IN LOVE / UNLESS ++
THERE'S ALWAYS ROOM AT OUR HOUSE ++ / I CAN'T HELP IT ++
WE WON'T LIVE IN A CASTLE / WIMMIN
A LITTLE KISS GOODNIGHT / GENTLY JOHNNY (Both with DORIS DAY)
THE DAY OF JUBILO ++ / YOU'LL NEVER BE MINE
FEET UP ++ / JENNY KISSED ME
THE SAME OLD ME ++ / BUILD MY GALLOWS HIGH
CRY HURTIN' HEART / SYMPHONY OF SPRING
Other points to note : The 'SUNSHINE GUITAR' LP was not issued as a boxed set of Stereo Seven singles. The picture sleeve of the 'SUNSHINE GUITAR' single is a dual-purpose one, as it carries both the 45 and 331/3rpm catalogue numbers. The picture sleeves of 'HEARTACHES BY THE NUMBER' and 'SOFT RAIN' show only the 45rpm number. It isn't known whether separate picture sleeves exist for the 331/3rpm issues. The Stereo Seven singles always had a catalogue number 11,000 below the equivalent mono 45rpm single number. In their advertising, Columbia described 7-inch 331/3 singles as 'LPs' in the 1949-52 period,and as '33 Singles' in the 1960-63 period. Nowadays, they are usually known as 'Compact 33s'.

 
 
 

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